Privacy Policy

Last updated: 07/13/2026

Homefront Arms respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains what information we collect, how we use it, when we disclose it, and the choices that may be available to you.

This Privacy Policy applies to information collected through HomefrontArms.com, our online store, customer accounts, contact and service-request forms, and related communications.

Who We Are

For purposes of this Privacy Policy, “Homefront Arms,” “we,” “us,” and “our” refer to Homefront Arms and its website operations.

Information We Collect

We may collect information that you provide directly to us, information generated when you use the website, and information received from service providers involved in fulfilling your order.

Information You Provide

Depending on how you use the website, we may collect:

• Name
• Billing and shipping address
• Email address
• Telephone number
• Account username and password
• Order and transaction information
• Products viewed, purchased, or placed in a shopping cart
• Receiving Federal Firearms Licensee information
• Copies of licenses, permits, identification, or other documentation when legally or operationally required
• Gunsmithing, Cerakote, custom-build, or firearm-transfer request information
• Messages, photographs, files, and other information submitted through forms or email
• Product reviews, comments, and other website submissions
• Marketing and communication preferences

Payment Information

Payments are processed through third-party payment providers. Homefront Arms generally does not receive or store your complete payment-card number or security code.

Payment providers may collect your name, billing information, payment details, device information, and transaction information according to their own privacy policies and legal obligations.

Our current payment provider is: [PAYMENT PROCESSOR].

Information Collected Automatically

When you visit the website, we or our service providers may automatically collect information such as:

• Internet Protocol address
• Browser type and version
• Device type and operating system
• Approximate geographic location based on IP address
• Referring website
• Pages viewed and links selected
• Date, time, and duration of visits
• Shopping-cart and checkout activity
• Cookie identifiers and similar technology information
• Website errors, security events, and diagnostic information

How We Use Personal Information

We may use personal information to:

• Process, fulfill, ship, and manage orders
• Create and manage customer accounts
• Arrange firearm transfers to receiving FFL dealers
• Confirm product availability and order status
• Process payments, refunds, cancellations, and returns
• Respond to questions and customer-service requests
• Review gunsmithing, Cerakote, transfer, and custom-build inquiries
• Send transactional emails, including order confirmations and shipping notices
• Maintain transaction, inventory, warranty, and service records
• Comply with federal, state, and local legal obligations
• Verify eligibility, identity, or documentation where necessary
• Prevent fraud, misuse, prohibited transactions, and security incidents
• Enforce our policies and contractual rights
• Improve the website, products, services, and customer experience
• Measure website performance and visitor activity
• Send marketing communications when permitted by law and requested by you

Firearm Transactions and FFL Information

Firearm purchases may require shipment to a licensed receiving dealer rather than directly to the purchaser.

To arrange a lawful firearm transfer, we may collect or receive:

• The name and contact information of the receiving FFL
• Federal Firearms License information
• Shipping and transfer instructions
• Communications between Homefront Arms, the purchaser, distributors, and the receiving dealer
• Other information reasonably necessary to determine whether an order may be lawfully fulfilled

Information maintained in records that are legally required of a Federal Firearms Licensee may be retained and disclosed as required or permitted by applicable law. A request to delete personal information does not require us to delete records that we must retain for legal, regulatory, fraud-prevention, tax, accounting, or transaction purposes.

How We Disclose Information

We may disclose personal information to the following categories of recipients when reasonably necessary:

Service Providers

• Website hosting providers
• WooCommerce and WordPress service providers
• Payment processors and financial institutions
• Shipping carriers and fulfillment providers
• Firearm distributors and wholesalers
• Receiving Federal Firearms Licensees
• Email-delivery and communication providers
• Analytics, fraud-prevention, and website-security providers
• Backup, database, and technical-support providers
• Professional advisers, including accountants, insurers, and attorneys

These providers may use information only as permitted by their agreements with us, their own privacy policies, and applicable law.

Legal and Safety Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with a subpoena, court order, warrant, law, or regulatory requirement
• Respond to a lawful request from a government agency or law-enforcement authority
• Complete or document a regulated firearm transaction
• Protect the rights, property, safety, or security of Homefront Arms, our customers, or others
• Investigate fraud, prohibited transactions, security events, or policy violations
• Establish, exercise, or defend legal claims

Business Transfers

If Homefront Arms is involved in a merger, acquisition, financing, sale of assets, reorganization, or similar transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

Cookies and Similar Technologies

The website may use cookies, pixels, local storage, and similar technologies to:

• Keep products in your shopping cart
• Maintain login and account sessions
• Remember preferences
• Support checkout and payment functions
• Prevent fraud and maintain website security
• Understand website traffic and performance
• Measure marketing effectiveness

Some cookies are necessary for the website and store to operate. Other cookies may be optional depending on the services enabled on the website.

You may be able to control cookies through your browser settings or through any cookie-consent tool displayed on the website. Blocking necessary cookies may prevent the shopping cart, customer account, checkout, or other website functions from working correctly.

Analytics

We may use analytics services to understand how visitors locate and use the website. These services may collect information such as your IP address, device identifiers, browser information, pages viewed, referring source, and interactions with the website.

Analytics providers currently used by the website:

• GOOGLE ANALYTICS

Each analytics provider processes information according to its own privacy policy.

Advertising and Social Media

We may maintain pages or accounts on third-party social-media platforms. If you interact with Homefront Arms through those services, the platform may collect information about your interaction according to its own privacy policy.

If advertising, conversion tracking, remarketing, or social-media pixels are enabled, the applicable provider may receive device, cookie, browsing, and conversion information. This section should be updated whenever a new advertising or tracking service is installed.

Current advertising or social-media tracking providers:

• Site Kit by Google
• Yoast SEO Toolkit

Emails and Marketing Communications

We may send transactional messages concerning:

• Orders
• Payments
• Shipping
• Customer accounts
• Transfers
• Service requests
• Security or policy updates

Transactional messages are necessary to provide requested products or services and may not include an unsubscribe option.

If you subscribe to promotional communications, you may unsubscribe through the link in the message or by contacting us. Unsubscribing from promotional emails will not prevent us from sending transactional or legally required communications.

Comments and Product Reviews

If you leave a comment or product review, we may collect the information entered in the form, your IP address, browser information, and information used for spam prevention.

Comments and reviews may be displayed publicly with the name or display name you provide. Do not include private, sensitive, financial, identification, firearm-serial-number, or other confidential information in a public comment or review.

Contact and Service-Request Forms

When you submit a contact, transfer, gunsmithing, Cerakote, or custom-build form, we may collect the information entered in the form and related technical information used for spam prevention and security.

We use form submissions to respond to your inquiry, evaluate requested services, prepare estimates, maintain service records, and follow up regarding your request.

Embedded Content and External Links

Pages on this website may include embedded videos, maps, social-media content, or other material hosted by third parties. Embedded content may behave as though you visited the third party’s website directly.

Third-party websites may collect information, use cookies, track interactions, or require you to log in. Homefront Arms is not responsible for the privacy practices of websites or services that we do not control.

Data Retention

We retain personal information for as long as reasonably necessary to:

• Complete and document transactions
• Provide customer service
• Maintain accounts and service histories
• Comply with firearm, tax, accounting, consumer-protection, and other legal obligations
• Resolve disputes
• Enforce agreements
• Prevent fraud and maintain security

Retention periods vary according to the type of information and the reason it was collected. Some transaction and firearm-related records may be retained for legally required periods and may not be eligible for deletion upon request.

Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No website, transmission method, or data-storage system can be guaranteed to be completely secure. Customers should protect their account credentials, use unique passwords, and contact us promptly if they believe an account or transaction has been compromised.

Your Privacy Choices and Rights

Depending on where you reside and whether an applicable privacy law applies to Homefront Arms, you may have the right to request:

• Confirmation of whether we process your personal information
• Access to certain personal information
• Correction of inaccurate personal information
• Deletion of certain personal information
• A portable copy of certain information
• Information about categories of personal information disclosed to third parties
• Opt-out of certain targeted advertising, sales of personal information, or profiling activities
• An appeal of a decision concerning a privacy request

These rights are not absolute. We may deny or limit a request when an exception applies, including where information must be retained to comply with firearm-recordkeeping, transaction, fraud-prevention, tax, accounting, legal, or security obligations.

Submitting a Privacy Request

To submit a privacy request, contact us at:

Email: support@homefrontarms.com

Please include:

• Your full name
• The email address associated with your account or order
• The nature of your request
• Sufficient information for us to locate the relevant records

We may take reasonable steps to verify your identity before completing a request. An authorized agent may submit a request where permitted by law, but we may require proof of authority and identity verification.

We will not discriminate against you for exercising an applicable privacy right.

Sale and Sharing of Personal Information

Homefront Arms does not sell personal information for money.

Some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly enough to include certain advertising, analytics, or cookie-based disclosures. If Homefront Arms enables services that fall within those definitions, we will provide any opt-out method required by applicable law.

Current status:

• Personal information sold for monetary payment: No
• Targeted advertising or cross-context behavioral advertising: [YES OR NO]

Do Not Track and Browser Signals

Some browsers offer “Do Not Track” or privacy-preference signals. Because there is not one universally accepted standard for all such signals, the website may not respond to every browser signal.

Where applicable law requires recognition of a supported universal opt-out mechanism, we will make reasonable efforts to honor that mechanism.

Children’s Privacy

This website is not directed to children under 18, and Homefront Arms does not knowingly collect personal information from children under 18.

Products and services offered through this website are intended only for individuals legally permitted to purchase or receive them. If we learn that we collected personal information from a child under 18 without appropriate authorization, we will take reasonable steps to delete it.

Visitors Outside the United States

Homefront Arms is based in Indiana, United States. Information submitted through the website may be processed and stored in the United States.

The website and store are primarily intended for United States customers. Homefront Arms does not represent that the website or its products are appropriate or legally available in every jurisdiction.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our website, services, providers, legal obligations, or business practices.

The “Last updated” date at the top of the page indicates when the policy was most recently revised. Material changes may also be communicated through the website or by another appropriate method.

Contact Us

Questions or concerns about this Privacy Policy may be directed to:

Homefront Arms
Avon, Indiana
Email: support@homefrontarms.com